Mad for Ads

Today we didn't have too much time together because of the half day. With only a half hour, we decided it was best to have you guys present some of your findings of ethos, pathos, and logos. Most of the examples you provided had some sort of pathos in it. This is the most popular because, remember, pathos is about appealing to one's emotions. How better to sell a product or deliver a convincing story than to hit someone where they'll feel it the most--their heart.

For your homework over the break, you need to write three paragraphs (in total) for each of the examples you found. You need to write one paragraph for pathos, one for ethos, and one for logos. Even if your example has two of the terms included, pick only one.

Here is the example that we went over in class to better guide you in writing your three paragraphs:

Name

ELA

Ms. Chaves/Mr. Hannah

21 November 2012

       There are thousands of examples in the media of pathos, rhetoric that makes you feel any type of emotion. In a shoe print advertisement, a man is wearing New Balance sneakers in the middle of the ad, while other brands of shoes (Skechers and Timberland) are displayed around him with their prices. The man is excited about the shoes that he is wearing because of the big smile on his face. He is making the customer feel desire for the shoes he is wearing; therefore, making the customer feel just as excited as he is. In conclusion, this shoe advertisement is an example of pathos because it makes the customer feel desire for the shoes, thereby completing the ad’s task of having customers come in to buy their products. 

Remember, these paragraphs will be worth a QUIZ grade. Make sure you watch your grammar, proper formatting, structure, and a thorough analysis. You can do it!

And, of course, have a happy, happy Thanksgiving! See you all back on Monday!

DEETS:

In-class:

--Presentation of Ethos, Pathos, Logos Examples

--Ad and Paragraph Example

HW:

--Write a paragraph for each of your examples--one on Ethos, one on Pathos, one on Logos